Regardless of where you are in terms of brand development, your brand must be actively managed (and if you're not doing the management, your marketplace is doing it for you!). This session is designed to help organizations of all types and sizes:

• Deliver on your brand: how to make sure that your board, staff, volunteers, etc. all can communicate and live your brand in a consistent, high impact manner.
• Communicate your brand: building and executing a cost-effective integrated communications plan.
• Measure success: how to know what's working, and equally important, what's not.

Part of the Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Presenter:

		Michele Levy considers herself a brand therapist for nonprofits and what she affectionately refers to as "other entrepreneurial organizations." She has worked with a wide range of nonprofit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her work includes brand strategy, message development, communications planning, research, and training. She has spoken on branding and communications to a variety of organizations, including the Association of Fundraising Professionals, the American Association of State and Local History, the National Association of Independent Schools, the New England Museum Association, the Medical Reserve Corps, Museums of Boston, Regional Independent School Communicators and the Essex County Community Foundation. An honors graduate of Harvard College, Michele received her MBA from Boston University.